Introduction:

Search Engine Optimization (SEO) is a technique that uses a combination of factors to help your website achieve high rankings on major search engines. In order to get qualified leads it is important to integrate SEO and SEM as a part of your marketing efforts that will help promote your website. Being an expert in Search Engine Optimization and other online promotion strategies, Promotion Expert offers you world-class services paired with cutting edge technology.

What we do:

• Search Engine Optimization (SEO).
• Design Search Engine Friendly Web Sites.
• Paid Submissions to Major Search Engines.
• Submissions to Industry Specific Search Engines.
• Submissions to Regional Search Engines.
• Reporting & Monitoring of your Web Site.
• Competitor Analysis.
• Pay Per Click Campaigns. (PPC)
• Link Popularity Services

About Us:

Promotion Expert is an SEO agency that takes pride in our efforts to familiarize itself with the techniques behind position engineering. We are an ethical organization that follows a strict no-Spam policy. We place a huge importance on strategic planning that will not put your website at risk with the search engines.

Web surfers don’t randomly come online to read, listen or buy, and it is why we believe that an organization’s web site should be your window to the world online. Your website is more than just another communication vehicle.

Promotion Expert combines rich content and effective web site design to offer you and your potential customers a quality experience.

We are proud of our ability of to work closely with our customers, achieve desired  esults. Using a methodology, we identify the ideal mix of strategies to accomplish your specific goals. We ensure cost-effective marketing solutions and quality results.

OUR SEO METHODOLOGY

Initial Consultation:

Only you know the inside workings of your business, and as a marketing partner, it is important for us to know your business just as well. Our Marketing Experts take the time & effort to understand the nuances of your business, and also discuss your expectations from the online marketing campaign. We assign a SEO specialist to your project that is available to you Monday through Saturday, via phone, IM, and email.

KEYPHRASE IDENTIFICATION:

Key-phrases Identification is a key success of search engine marketing, and largely depends on selecting the right keywords for your business in the most precise way. We ask that you send us a list of phrases that you feel are important to your business. We perform in-depth research using online tools such as Wordtracker, to come up with key phrases that would be most beneficial to you. Unlike our competitors, we spend a tremendous amount of time and effort on keyword analysis and research.

CONTENT OPTIMIZATION:

Search Engines are in need of quality content that matches the search phrases. It is important for your site to have quality content that is relevant to your area of business.

Naturally websites that are rich with keyword density and relevant quality are higher ranked by search engines.

Skilled content writers at Promotion Expert undertake the task of optimizing your website that include target key phrases. We achieve this in a way that is discoverable by search engines, yet remain easy to read by a layman.

OPTIMIZATION HTML CODE :

Having a great website means two things in the eyes of Google. The first is the look and feels, and the second, and most important for SEO purposes is that the site be free of any technical obstacles that would not be readable by their spiders. It is essential to be able to strike a balance between good website design and clean spider-able technical code. Our SEO specialists are technically strong in code development, and understand how search engine spiders work. There are three basic HTML tags that can affect your ranking – Title Tags, Keyword Tags and Description Tags. Promotion Expert’s SEO specialists are efficient at optimizing these tags., resulting in better positioning.

WEBSITE PAGE RENAMING:

Promotion Expert uses this technique to insert key-words, and key-phrases into your Page URL. Although your competition might own that keyword directly in their URL, we have techniques to get you to the top of the search engines.

WEBSITE LINK RENAMING:

Internal linking between the pages of your wesbsite is crucial. Promotion Expert will go through your entire site, and make sure every page has unique URL id’s, and is coded correctly.

CREATION OF SITE MAP:

A site map is a textual representation of your site’s architecture. This map provides search engine spiders with valid links to all your pages. The more pages indexed, the higher number of times that your website would be seen by potential visitors/client.

SUBMISSIONS TO SEARCH ENGINES:

Once your site is checked and coded correctly, we manually submit the optimized page URLs to the major search engines.

REGULAR REPORTING & MONITORING:

Google spiders usually crawl websites every 30-60 days, so depending on the time of the month SEO results usually take 2-3 months for your website to show up. We send monthly reports on the Search Engine rankings to you via email and also upload it to our website, making is accessible anytime. We monitor your site for the duration of the contract and provide detailed traffic reports covering page views and visits by day of the week, time of the day, details on most visited pages, entry and exit pages, and referring domains.

SEARCH ENGINE OPTIMIZATION OF DYNAMIC WEBSITES

WHY OPTIMISE A DYNAMIC WEBSITE?

The obvious goal of any e-commerce site is to make sales. However the technical design of these sites, make them very unfriendly to search engines. This in essence, puts an end to all hopes of search engines promoting your site. Promotion Expert offers a never-before solution to this problem. We have engineered a technology to help your SEO efforts. Your e-commerce, database site can now be SEO friendly. Finally!!!

WHAT IS DYNAMIC CONTENT?

Dynamic content is information that is delivered to the Web browser in another form, other than that which exists on the server. This is prevalent on all sites developed from a template.

WHY DYNAMIC CONTENT IS NOT CONSIDERED SEO-FRIENDLY:

• The problem that arises is that only one set of tags can be uploaded. Therefore, though your site may have pages and pages of content, because it was developed from a template, it only shows up as one page. This limits the  number of key phrases you can use, and you lose the opportunity of maximizing on the SEO potential of each page.
• Spiders get nervous by the coding, and stop crawling the site in fear of falling into a “dynamic spider trap.” Since a dynamic URL usually indicates dynamic content, the Google spiders will choose to avoid your site altogether.

THE SOLUTION WE OFFER:

• We do intensive and careful quality test, and ensure that no broken links or other errors arise. We code your database with SEO friendly URL’s and individually manually submit and indexed your site to improve traffic.